Okay -- A nice gentleman from Darrell's old stoping grounds. Salvador gave a great presentation entitled "You are becoming me and I am becoming you! -- Setting record straight on Latinos being the majority population in the US."
While he gave tons of ways we should be reaching out to this community, I must say some were new to me. :) He pointed out the key differences between "Immigrant's" and Second generation Latinos. He states that we should assume that 2nd generation spanish speakers will want and need to be treated like everyone else. Immigrants he feels need to be treated differently based on their culture that they brought with them.
Avila feels that we should take on more of a social service type roles to cater to these populations. Examples of which are becoming a referal service...and moreover taking the time to talk to people about what is going on in their life.
Avila pointed that 2nd generation Latinos are becoming involved in things whites are becoming less interested in such as
Nascar
redeo
super bowl
libraries :)
We may want to market to these interests.
Most immigrants don't use Spanish. We should be alligned with the culture, but not change our ways to fit their culture, they are trying to assimilate.
I have lots of examples of things he said..... email me
S
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